How not to launch a console: A brief history of the Intellivision Amico
The Backstory In The late seventies, toy giant Mattel was eyeing up Atari’s VCS and decided they wanted a piece of the video game pie. After dabbling in some hand-held electronic LED games, the company decided the time was right to launch a console. In January 1979, Mattel’s Intellivison (“Intelligent Television”) was announced at the … How not to launch a console: A brief history of the Intellivision Amico